Thursday, November 15, 2007
Wednesday, November 14, 2007
Industry 101: Public Relations
The folks at Music Nation are blowing out the walls of the music industry and answering every question your independent band hasn’t thought to ask. They got the mainline to the unsung heroes that can literally make or break an artist.
This week, learn all about the wonderful world of public relations, or, as you've heard it called, PR, from Kristina of the Cohn & Wolfe agency.
When should a band consider PR? What level of success should they have achieved when they come to you and say, "Okay we've made it this far, now how can you help?"
A band should consider hiring PR if they are DIY and not receiving media and find a firm that understands the entire spectrum that connects and enables our digital world and focuses on building an artist’s reputation.
An agency's connection with influential music blogs like Stereogum, Fluxblog, Ultragrrrl, PerezHilton.com and The Lefsetz Letter can turn a virtually unknown song into a digital hit overnight, as was the case with The Knockarounds, an indie band that snagged fans before fame because of YouTube. YouTube can give your group a platform, but bands need to leverage social media with PR experience to break through the noise and clutter and get that one reporter behind them at a top industry paper (hard copy or online) and that will increase their visibility tenfold.
More at Music Nation
This week, learn all about the wonderful world of public relations, or, as you've heard it called, PR, from Kristina of the Cohn & Wolfe agency.
When should a band consider PR? What level of success should they have achieved when they come to you and say, "Okay we've made it this far, now how can you help?"
A band should consider hiring PR if they are DIY and not receiving media and find a firm that understands the entire spectrum that connects and enables our digital world and focuses on building an artist’s reputation.
An agency's connection with influential music blogs like Stereogum, Fluxblog, Ultragrrrl, PerezHilton.com and The Lefsetz Letter can turn a virtually unknown song into a digital hit overnight, as was the case with The Knockarounds, an indie band that snagged fans before fame because of YouTube. YouTube can give your group a platform, but bands need to leverage social media with PR experience to break through the noise and clutter and get that one reporter behind them at a top industry paper (hard copy or online) and that will increase their visibility tenfold.
More at Music Nation
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